Corporate identity "Rucksarch"

Cilj diplomske naloge je izdelava celostne grafične podobe za novo podjetje Krearh d.o.o., ki se ukvarja s proizvodnjo, prodajo in distribucijo nahrbtnikov in cegerjev z motivi arhitekture ter promocijo kulturne dediščine Slovenije. V tej nalogi je predstavljen celoten proces ustvarjanja celostne grafične podobe, tako v teoretičnem kot v praktičnem delu. V teoretičnem delu so bili najprej opredeljeni procesi, stopnje in segmenti, ki jih je treba izpolniti za kakovostno oblikovanje same rešitve. Po teoretičnem delu se je prešlo na grafični del, ki je bil izveden ob upoštevanju navodil naročnika projekta. Cilj te naloge je bil rešiti problem celostne grafične podobe in prilagoditi jo trenutnim ter načrtovanim širitvam same blagovne znamke. Delo skozi podporo teoretičnega, raziskovalnega in grafičnega dela zajema še veliko drugih segmentov projekta, kot so oblikovanje embalaže, možnosti prilagajanja logotipa prihodnjim vizijam, izdelava vizitk ter ilustracij objektov, na katerih temelji ideja blagovne znamke RUCKSARCHThe purpose of the thesis is to create a comprehensive visual identity for the new company Krearh Ltd., which is engaged in the production, sale, and distribution of backpacks and tote bags featuring architectural motifs, as well as the promotion of Slovenia\u27s cultural heritage. This paper presents the entire process of developing a comprehensive visual identity, both in theoretical and practical terms. The theoretical part first defines the processes, stages, and segments that need to be fulfilled for the quality design of the solution itself. After the theoretical part, the focus shifts to the graphic aspect, which was executed in accordance with the client\u27s project instructions. The goal of this thesis was to address the challenge of the comprehensive visual identity and adapt it to the current and planned brand expansions. The work, through the support of theoretical, research, and graphic components, also encompasses various other project segments, such as packaging design, options for adapting the logo to future visions, creating business cards, and illustrating the objects that form the basis of the RUCKSARCH brand idea